MONTERANC'S JOURNEY
TO ELITE INGREDIENTS
A Medical Student's Uncalculated Beginning
A medical student's passion to create the perfect cosmetics for himself and his close circle eventually blossomed into a cosmetic brand.
During his research in the university laboratory, MONTERANC's founder—then a medical student—discovered that the purity of ingredients is what defines true efficacy. Unlike pharmaceutical-grade ingredients, commercially available cosmetic ingredients showed significantly lower purity and reduced concentrations of active components.
This discovery ignited a pure passion to create cosmetics using only the highest-quality materials, marking the first step in establishing MONTERANC's brand identity: an unwavering commitment to premium ingredients only.
Born Different.
Pursuing product perfection simplifies the equation.
Most cosmetics are made by 'companies' with sales as their primary focus. To meet profit goals, these companies often sacrifice their drive to create truly perfect products.
Back then, the cosmetics market didn't pay much attention to ingredient purity or effectiveness. The idea of 'dermaceuticals' in skincare was rarely known, and most beauty brands stuck with traditional ingredients, celebrity endorsements, and flashy packaging instead of taking the risk to try innovative actives. This is because the calculations become complicated when beauty brands try to profit from cosmetic manufacturing.
But MONTERANC was never about sales numbers. It started purely from a passion to craft perfect products, free from the equations of profit.
That passion became the driving force behind creating products the world had never seen and setting new standards for skincare quality.
Advanced Thinking,
Advanced Technology.
A brand defined by many firsts.
Our founder's choice to create cosmetics driven by pure passion rather than profit is what earned MONTERANC its reputation as a brand known for many firsts.
In the university lab, he discovered that while highly effective ingredients were actively studied in pharmaceuticals, their use in cosmetics was rare and limited. For most beauty companies, defying trends and experimenting with innovative actives carried risks they were unwilling to take. However, MONTERANC was not created for mass commercial purposes for many years and was exclusively shared within a close-knit community, which allowed the freedom to passionately channel innovation and develop groundbreaking products.
In time, MONTERANC’s innovations spread beyond the founder’s circle, gaining word-of-mouth momentum in Gangnam and leading to overwhelming demand. This marked the first commercialization of MONTERANC Volumefilling. Today, MONTERANC is recognized as a brand of many firsts—trailblazing products unseen in the market, insisting on only the highest-quality ingredients, and celebrated as the “Gangnam Youth Serum” in the anti-aging category.
a masterpiece. not a hit.
marketing makes hits. excellence makes masterpieces.
At MONTERANC, we dedicate more effort to refining our existing products than launching new ones. Each product has been refined more than ten times on average.
Rather than chasing mass popularity, MONTERANC focuses on creating products that will have a cherished spot on even a single customer's vanity for years. We choose to perfect our formulas to masterpiece level instead of just making hits.
This approach has earned us incredibly loyal customers with exceptional repurchase rates.
Only Products Made with the Finest Ingredients.
Since our founder's pure passion for perfection became the foundation of our brand, MONTERANC's identity centers on creating the finest products with the highest quality ingredients.
Guided by the belief that ingredient purity and quality directly impact product efficacy, MONTERANC is dedicated to releasing only products made with the finest materials.
Identity Is Earned, Not Worn.
A brand’s identity is never defined by declarations alone. It is built patiently, over years—more like a body shaped through time than an outfit slipped on for the moment. You can wear an expensive suit to impress at a meeting, dress formally to appear serious, or wear red to seem passionate, but suddenly losing belly fat to look slimmer, building muscles to appear stronger, or cramming knowledge to seem smarter is impossible.
Our pride rests on a simple premise: a journey of pursuing excellence from the very beginning and over a long time. Our journey has never been one of shortcuts or settling for small wins. It has been defined by courageous choices and bold actions over time, unafraid to take risks.
This is the journey we continue to walk to this day and the fundamental reason why we stand apart from brands clad only in facades and fleeting fashions.