MONTERANC'S JOURNEY
TO ELITE INGREDIENTS
A Medical Student's Uncalculated Start
What began as one student’s determination to create flawless skincare for himself and those around him soon evolved into a brand identity.
Our founder, then a medical student, proved in the lab that purity determines efficacy. Unlike pharmaceutical-grade ingredients, cosmetic ingredients available in the market were found to have lower purity and a lower concentration of active components. This discovery sparked a pure passion for creating cosmetics using only high-quality ingredients, laying the foundation for Monteranc's brand identity, which insists on using only the finest ingredients.
Born Different.
Focus on the product, and calculations become simple.
Most cosmetics are created to meet sales goals, not to deliver true efficacy. In pursuit of profit, these companies often compromise on their desire to produce the perfect product.
At the time, the market valued packaging over purity, and celebrity over science. The concept of 'dermaceuticals' in skincare was barely known, and most beauty companies preferred to stick with traditional ingredients, celebrity endorsements, and attractive packaging over the risks of introducing innovative ingredients. For beauty brands, making a profit from cosmetics manufacturing was daunting.
However, Monteranc was founded not with the goal of sales but with a passion for creating the perfect product, free from the complex calculations of operating profit.
This founding principle became the driving force behind creating unprecedented products and elevating the standard of the products offered.
Think ahead.
Tech ahead.
Born to be first.
Built on passion, not profit, MONTERANC became a brand defined by its firsts.
The founder discovered that while there is active research in the pharmaceutical field for effective and excellent ingredients, the study and use of such ingredients in cosmetics are minimal. Ignoring trends and attempting innovation in cosmetics is rarely pursued, for the risks are high. However, Monteranc could unleash passion and develop innovative products freely because they were not created for popular profit purposes but only shared within a community of acquaintances.
In time, Monteranc’s innovations spread beyond the founder’s circle of acquaintances, finding an enthusiastic following in Gangnam. What began as word-of-mouth requests soon marked the official debut of Monteranc Volumefilling. Recognized as the first to pioneer ingredients and formulations unseen in the market, Monteranc became synonymous with uncompromising quality, earning its reputation as the 'Gangnam Youth Serum' in the anti-aging category.
a masterpiece. not a hit.
marketing makes hits. excellence makes masterpieces.
Monteranc invests more in upgrading existing products than in planning new series. On average, Monteranc's products have undergone more than ten upgrades. Rather than aiming for a hit product that becomes popular among many customers, Monteranc has chosen to elevate the quality of its products to create masterpieces that remain on a customer's vanity for a long time. As a result, Monteranc has become a brand with a significantly high repurchase rate.
premium ingredients only.
nothing else.
Driven by the founder's pure passion for perfection, Monteranc's brand identity is rooted in creating the finest products using high-quality ingredients.
Monteranc releases products made from the highest grade materials, adhering to the brand philosophy that the purity and quality of ingredients directly impact the efficacy of the products.
Identity is not an outfit to be worn and discarded. It is a body of work, shaped by choices, challenges, and time.
A brand's identity is not completed through declarations. It is a complex entity, more like a 'body' that is formed by accumulating over a very long period of time than an 'outfit' that can simply be put on.
Our pride is based on a straightforward premise: "Excellence from the beginning" and "A long journey of pursuing the best."
Our journey has never been one of complacency, content with the current path, or minor achievements. Our journey has been defined by courageous choices and actions over time, unafraid to take risks.
This is the journey we have continued to walk to this day; the fundamental reason we differ from brands that wear plausible outfits and fashionable clothes.